436. Effective Use of Popular Internet Video Broadcast Site Youtube for Dissemination of Information About the Potential Pandemic of H1N1 Influenza
Session: Poster Session: Hospital-acquired and Transplant Infections
Friday, October 30, 2009: 12:00 AM
Room: Poster Hall A
Background: The recent outbreak of H1N1 influenza across the globe has created a concern for a pandemic. Adequate dissemination of correct information about this could help in decreasing the disease spread and associated panic. we look into the effective use of popular internet streaming video site YouTube by health organizations (CDC, UN and WHO) as a source of information dissemination during the peak time of outbreak in April-May 2009 .
Methods: Youtube was searched using keywords “swine flu “ or “H1N1 influenza” or “influenza “ for videos that have been uploaded in past one month containing pertinent information about the disease. Total viewership, no of days since upload and total duration of videos by CDC , UN/ WHO and independent users were noted .A quality scoring of the videos was done using the scorecard shown in table 1.$$Table 1$$
Results: The results are shown in table 2. CDC videos had a significantly higher no. of viewership per day and per video than UN/WHO (p value<0.05) and independent videos (pvalue<0.05). 30% (n= 6) of the top 20 most viewed videos had relevant information of different aspects of H1N1 influenza that could be considered useful with CDC contributing to majority of it.Mean Quality score of CDC videos was significantly higher than independent videos(pvalue<0.05) and it showed trends approching statistical significance when compared to UN/WHO videos(pvalue=0.06). $$Table 2$$
Conclusion: Thus CDC and UN/WHO videos have more comprehensive coverage on different aspects of current H1N1 influenza epidemic and are being used in increasing proportion by the viewers as a source of useful information.
Table 1 : Scorecard for qualitative assessment of the video information
Disease aspect covered in the videoScore (YES=1/NO=0)
A: Information on symptoms of the disease  (YES/NO)                                                          1/0
B: Information on disease prevention    (YES/NO)                                                          1/0
C: Information of treatment of the disease  (YES/NO)                                                           1/0
D:Current status update of the disease (YE
Table 2: Results from the study
Video typeCDCUN/WHOIndependent
Total no of videos7109
Total duration (mins)34.7442.9539
Viewership per day2486432693177770
Viewership per video2480072277731840
Mean Quality score4.42±0.53 Ambarish Pandey, MBBS1, Nivedita Patni, MBBS1, Mansher Singh, MBBS1 and  A. pandey, None..
M. singh, None..
N. Patni, None., (1)All India Institute of Medical Sciences, New Delhi, India