489. Clustered HIV awareness campaigns on national news television programs increase rates of voluntary testing
Session: Poster Abstract Session: HIV Testing and Prevention
Friday, October 21, 2011
Room: Poster Hall B1
  • Leyritana_Salvana_IDSAPoster489 upload.png (196.8 kB)
  • Background:

    The Philippines is one of only seven countries in the world with a more than 25% increase in HIV prevalence in the last decade. Poor awareness and education contribute to low rates of voluntary testing. The Philippine General Hospital (PGH) is a tertiary medical center and one of three main HIV treatment clinics in metropolitan Manila.


    Clinic staff were heavily involved in multimedia nationwide HIV awareness and education campaigns from 2009 to 2010. These included a Metro Manila concert, various nationwide television features, nationwide television news segments, and nationwide radio features. We evaluated the impact of these campaigns on our voluntary testing rates (VTRs).


    VTRs for 2008- 2010 showed a significant increase from 2008-2009 (p=0.0003 paired t-test) but not from 2009 -2010 (p=0.116). Monthly analysis of data from January 2009 to March 2011 (Figure 1) showed significant increases (monthly VTR  >  upper limit of the 95% confidence interval by single-sample t-test) in months immediately following a Metro Manila concert clustered with a nationwide television feature (September 2009); a nationwide television news segment (December 2009); and clusters of nationwide television news segments (January to March 2010; November to December 2010). No significant increases were seen after a single nationwide television news segment (May 2010); nationwide radio features (August 2010); or an isolated nationwide television feature (September 2010). Average length of effect was three months.


    Multimedia interventions for HIV awareness have variable rates of effect. The most effective method in our experience is clustered national television news segments, with dramatic increases in testing rates in our clinic. Single television features or news segments and radio are less effective or not effective at all. We recommend that clusters of news segments on HIV awareness at least every three months be used for maximum effect on VTRs.

    Figure 1. Voluntary testing rates in relation to Interventions at the Philippine General Hospital.

    Subject Category: H. HIV/AIDS and other retroviruses

    Katerina Leyritana, MD, Dept of Medicine, UP-Philippine General Hospital, Manila, Philippines and Edsel Maurice Salvana, MD, National Institutes of Health - University of the Philippines Manila, Manila, Philippines


    K. Leyritana, None

    E. M. Salvana, None

    Findings in the abstracts are embargoed until 12:01 a.m. EST Thursday, Oct. 20 with the exception of research findings presented at IDSA press conferences.